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Racially Bullied Teen Drops thoughts of retaliation to Focus on Empowering others

With the help of his father, 15 year old JeNoah has started a movement to combat racism, while promoting Kindness, Cultural Diversity & Self-Love

Alliance, OH – 15 year old JeNoah no longer attends school. After a full year of being relentlessly bullied by a classmate, there was no other choice for his parents but to remove him from the situation and have him home schooled. Investigations were conducted into the racially-motivated bullying incidents, but initially no action was taken.

However, this remarkable young man has made a decision to turn his back on the negative experiences he has endured, and turn it into something positive. Having always been interested in fashion, he came up with the idea for an empowering clothing brand, and URBAN Stereotype was born.

URBAN Stereotype is unique apparel brand that supports cultural and ethnic diversity. With the idea of creating a concept where people would feel good about who they are, the clothing designs offer a variety of positive quotes and sayings.

The company’s logo was actually created by JeNoah himself. Iconic in both appearance and symbolism, not only does the logo stand for URBAN Stereotype, it also spells out the word ‘Us.’

“This is very significant,” JeNoah explains. The ‘Us’ represents not only those who experience ethnic stereotyping, but also ALL racial groups who are against these negative behaviors. Internationally known race-educator Jane Elliott wore one of URBAN Stereotype's designs. She stated that the logo is a beautiful selling point, and mentioned it's a great idea that can make a difference!

URBAN Stereotype will Donate 5% of all group sales to The More Than Peach Project, a movement that supports positive skin-color differentiation.


NEWPROMO Video 1-Minute (A Father & Son's Journey)

NEWAbout Stark Magazine (Black Excellence Article)
19 Action News (Black History Month Special


Cribbs in the CLE: Josh and Maria Live (Anti-Bullying Month Interview)

Canton Repository Newspaper Article 

JeNoah's Father's Black News Channel 2-Minute Interview 


FOX 8 News 2-Minute Interview: (note: a short commercial plays first)


A Crowdfunding Campaign has been set up to help fund the new business. Financial contributions can be made here

Media Contact:

Ya'Hawkquah Lee
Alliance, Ohio

Phone: 330-829-0168
UrbanSBrand [at] gmail dot com